/* ===== Tokens ===== */
:root{
  --black:#070707;
  --cream:#f3f1e8;
  --acid:#d9ff3e;
  --paper:#fbfaf5;          /* lifted cream for cards */
  --sand:#e8e5d8;           /* deeper cream for bands */
  --ink-2:#4a4a44;          /* body copy */
  --ink-3:#6b6b64;          /* secondary */
  --line:rgba(7,7,7,.12);
  --display:"Space Grotesk","Helvetica Neue",Arial,sans-serif;
  --body:"DM Sans","Helvetica Neue",Arial,sans-serif;
  --mono:"DM Mono",ui-monospace,Menlo,Consolas,monospace;
  --r:18px;                 /* friendly radius for media and cards */
  --gutter:clamp(20px,5vw,64px);
  --max:1280px;
  box-sizing:border-box;
  padding-top:env(safe-area-inset-top,0px);
  padding-bottom:env(safe-area-inset-bottom,0px);
}
*,*::before,*::after{box-sizing:inherit}
html{scroll-behavior:smooth;scroll-padding-top:calc(84px + env(safe-area-inset-top,0px));-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
body{margin:0;background:var(--cream);color:var(--black);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit}
::selection{background:var(--acid);color:var(--black)}
:focus-visible{outline:2px solid var(--black);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.mono{font-family:var(--mono);font-size:12px;letter-spacing:.06em}
.muted{color:var(--ink-3)}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
/* The signature: an acid highlighter stroke behind a phrase. Used sparingly. */
.hl{background:linear-gradient(transparent 52%,var(--acid) 52%,var(--acid) 92%,transparent 92%);padding:0 .08em;-webkit-box-decoration-break:clone;box-decoration-break:clone}

/* ===== Nav ===== */
.bar{position:sticky;top:0;z-index:50;background:rgba(243,241,232,.88);backdrop-filter:saturate(1.2) blur(10px);-webkit-backdrop-filter:saturate(1.2) blur(10px);border-bottom:1px solid transparent;transition:border-color .2s}
.bar.scrolled{border-bottom-color:var(--line)}
.bar__in{display:flex;align-items:center;justify-content:space-between;gap:20px;height:72px}
.logo{display:inline-flex;align-items:center;gap:9px;font-family:var(--display);font-weight:600;letter-spacing:-.04em;font-size:22px;text-decoration:none}
.logo i{width:12px;height:12px;border-radius:50%;background:var(--acid);border:1.5px solid var(--black);display:inline-block;transform:translateY(4px)}
.nav{display:flex;align-items:center;gap:30px;font-weight:500;font-size:15px}
.nav a{text-decoration:none}
.nav a:not(.btn):hover{text-decoration:underline;text-underline-offset:5px}
@media (max-width:820px){.nav a:not(.btn){display:none}}

/* ===== Buttons ===== */
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--acid);color:var(--black);text-decoration:none;font-family:var(--body);font-weight:600;font-size:16px;padding:14px 22px;border:1.5px solid var(--black);border-radius:999px;cursor:pointer;box-shadow:3px 3px 0 var(--black);transition:transform .15s,box-shadow .15s}
.btn:hover{transform:translate(-1px,-1px);box-shadow:4px 4px 0 var(--black)}
.btn:active{transform:translate(2px,2px);box-shadow:1px 1px 0 var(--black)}
.btn--sm{padding:9px 16px;font-size:14px;box-shadow:2px 2px 0 var(--black)}
.btn--ghost{background:transparent;box-shadow:none}
.btn--ghost:hover{background:var(--paper);box-shadow:none;transform:none}

/* ===== Logos strip ===== */
.trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:30px 0}
.trust__in{display:grid;grid-template-columns:200px 1fr;gap:30px;align-items:center}
.trust__logos{display:flex;flex-wrap:wrap;align-items:center;gap:18px 40px}
/* Logo PNGs are light-on-dark from the portfolio; invert so they read on cream. Replace with dark versions when self-hosting. */
.trust__logos img{height:28px;width:auto;filter:invert(1) grayscale(1);opacity:.7}
@media (max-width:820px){.trust__in{grid-template-columns:1fr}}

/* ===== Sections ===== */
.sec{padding:clamp(88px,12vw,150px) 0}
.sec--sand{background:var(--sand)}
.head{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(28px,5vw,80px);align-items:end;margin-bottom:clamp(44px,6vw,72px)}
.kicker{display:block;color:var(--ink-3);margin-bottom:16px}
.h2{font-family:var(--display);font-weight:600;letter-spacing:-.05em;line-height:.98;font-size:clamp(42px,6.4vw,88px);margin:0}
.head p{color:var(--ink-2);margin:0 0 14px;max-width:44ch;font-size:18px}
@media (max-width:900px){.head{grid-template-columns:1fr}}

/* Statement */
.statement{padding:clamp(88px,12vw,150px) 0 clamp(40px,6vw,70px)}
.statement p{font-family:var(--display);font-weight:500;letter-spacing:-.04em;line-height:1.08;font-size:clamp(32px,4.6vw,64px);margin:0;max-width:20ch}
.statement .soft{color:#9a988d}

/* ===== Work ===== */
.case{display:grid;grid-template-columns:1.35fr 1fr;gap:clamp(28px,5vw,64px);align-items:center;margin-bottom:clamp(48px,6vw,72px)}
.case__media{position:relative;display:block}
.case__media img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:var(--r);background:var(--sand)}
.case h3{font-family:var(--display);font-weight:600;letter-spacing:-.045em;line-height:1;font-size:clamp(34px,3.8vw,52px);margin:10px 0 18px}
.case__copy{color:var(--ink-2)}
.case__copy p{margin:0 0 14px}
@media (max-width:900px){.case{grid-template-columns:1fr}}
.reel{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.film{text-decoration:none;display:block}
.film__img{position:relative}
.film img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:14px;background:var(--sand);transition:transform .3s}
.film:hover img{transform:scale(1.015)}
.film h4{font-family:var(--display);font-weight:600;letter-spacing:-.03em;font-size:21px;line-height:1.15;margin:14px 0 4px}
.film:hover h4{text-decoration:underline;text-underline-offset:4px}
.reel__more{margin-top:36px;text-align:center}
@media (max-width:900px){.reel{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.reel{grid-template-columns:1fr}}

/* ===== Testimonials ===== */
.words{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.word{margin:0;background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:32px;display:flex;flex-direction:column}
.word blockquote{margin:0 0 26px;font-family:var(--display);font-weight:500;letter-spacing:-.03em;font-size:clamp(22px,2.2vw,29px);line-height:1.2}
.word figcaption{margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:12px;flex-wrap:wrap}
.word cite{font-style:normal;font-size:15px;color:var(--ink-3);line-height:1.45}
.word cite b{display:block;color:var(--black);font-weight:600}
.word a{font-size:14px;font-weight:600;text-decoration:none;border-bottom:2px solid var(--acid)}
@media (max-width:820px){.words{grid-template-columns:1fr}}

/* ===== Contact ===== */
.contact{background:var(--acid);border-top:1.5px solid var(--black)}
.contact .h2{font-size:clamp(52px,9vw,128px);letter-spacing:-.055em;line-height:.92}
.contact__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,90px);margin-top:clamp(44px,6vw,72px)}
.contact__direct p{font-size:19px;max-width:38ch;margin:0 0 26px}
.contact__direct .btn{background:var(--black);color:var(--cream);box-shadow:3px 3px 0 rgba(7,7,7,.25)}
.contact__lines{margin-top:30px;font-size:16px;line-height:1.9}
.contact__lines a{font-weight:600;text-decoration:none;border-bottom:1.5px solid var(--black)}
form{display:grid;gap:14px;background:var(--cream);border:1.5px solid var(--black);border-radius:var(--r);padding:clamp(22px,3vw,32px)}
label{display:grid;gap:6px;font-size:14px;font-weight:500;color:var(--ink-2)}
input,textarea,select{font:inherit;font-size:17px;color:var(--black);background:var(--paper);border:1px solid var(--line);border-radius:10px;padding:12px 14px}
select{appearance:none;background:var(--paper) url("data:image/svg+xml,<svg xmlns='http://www.w3.org/2000/svg' width='12' height='8'><path d='M1 1l5 5 5-5' stroke='%23070707' fill='none' stroke-width='1.5'/></svg>") right 14px center no-repeat}
input:focus,textarea:focus,select:focus{outline:none;border-color:var(--black);box-shadow:0 0 0 3px var(--acid)}
textarea{resize:vertical;min-height:100px}
.form__status{min-height:1.4em;margin:0;font-size:15px;font-weight:500}
@media (max-width:900px){.contact__grid{grid-template-columns:1fr}}

footer{background:var(--black);color:#bdbab0;padding:30px 0 calc(30px + env(safe-area-inset-bottom,0px))}
.foot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:14px 28px;font-size:14px}
.foot a{text-decoration:none}
.foot a:hover{color:var(--acid)}

/* ===== Page hero (sub-pages) ===== */
.phero{padding:clamp(120px,14vw,190px) 0 clamp(40px,6vw,64px)}
.phero h1{font-family:var(--display);font-weight:600;letter-spacing:-.05em;line-height:.96;font-size:clamp(46px,8vw,104px);margin:14px 0 0}
.phero p{color:var(--ink-2);margin:22px 0 0;max-width:52ch;font-size:19px}
.crumb{color:var(--ink-3)}
.crumb a{text-decoration:none}
.crumb a:hover{text-decoration:underline;text-underline-offset:4px}

/* ===== Case study snippets ===== */
.snips{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,3.5vw,42px)}
.snip{display:flex;flex-direction:column;background:var(--paper);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;text-decoration:none;transition:border-color .2s,transform .3s}
.snip:hover{border-color:var(--black);transform:translateY(-3px)}
.snip__img{position:relative;overflow:hidden}
.snip__img img{width:100%;aspect-ratio:16/9;object-fit:cover;background:var(--sand);transition:transform .4s cubic-bezier(.2,.7,.3,1)}
.snip:hover .snip__img img{transform:scale(1.03)}
.snip__body{padding:clamp(22px,2.6vw,32px);display:flex;flex-direction:column;flex:1}
.snip h3{font-family:var(--display);font-weight:600;letter-spacing:-.04em;line-height:1.04;font-size:clamp(26px,2.7vw,36px);margin:12px 0 14px}
.snip p{color:var(--ink-2);margin:0 0 22px;font-size:16px}
.snip__nums{display:flex;flex-wrap:wrap;gap:10px 28px;margin:auto 0 20px;padding-top:4px}
.snip__nums div{min-width:0}
.snip__nums b{display:block;font-family:var(--display);font-weight:600;letter-spacing:-.04em;font-size:clamp(28px,3vw,38px);line-height:1}
.snip__nums span{display:block;color:var(--ink-3);font-size:13px;margin-top:4px}
.snip__go{font-family:var(--body);font-weight:600;font-size:16px;display:inline-flex;align-items:center;gap:8px}
.snip:hover .snip__go{text-decoration:underline;text-underline-offset:5px}
@media (max-width:860px){.snips{grid-template-columns:1fr}}

/* ===== Channel / client reel labels ===== */
.film span.meta{display:block;color:var(--ink-3);font-family:var(--mono);font-size:12px;letter-spacing:.06em;margin-top:2px}
.subhead{display:flex;flex-wrap:wrap;gap:8px 20px;align-items:baseline;margin:0 0 30px}
.subhead h3{font-family:var(--display);font-weight:600;letter-spacing:-.03em;font-size:clamp(22px,2.4vw,30px);margin:0}
.subhead p{color:var(--ink-2);margin:0;font-size:16px;max-width:52ch}

/* ===== LinkedIn post cards ===== */
.posts{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.post{display:block;background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:clamp(22px,2.4vw,30px);text-decoration:none;transition:border-color .2s,transform .3s}
.post:hover{border-color:var(--black);transform:translateY(-3px)}
.post__tag{display:inline-flex;align-items:center;gap:7px;color:var(--ink-3);font-family:var(--mono);font-size:12px;letter-spacing:.06em}
.post h4{font-family:var(--display);font-weight:600;letter-spacing:-.03em;font-size:21px;line-height:1.2;margin:14px 0 8px}
.post p{color:var(--ink-2);margin:0 0 18px;font-size:16px}
.post span.go{font-weight:600;font-size:15px}
.post:hover span.go{text-decoration:underline;text-underline-offset:5px}
@media (max-width:860px){.posts{grid-template-columns:1fr}}

/* ===== Closing CTA ===== */
.endcta{text-align:center}
.endcta h2{margin-bottom:18px}
.endcta p{color:var(--ink-2);max-width:48ch;margin:0 auto 32px;font-size:18px}

/* ===== Case study ===== */
.cs-hero{padding:clamp(120px,14vw,180px) 0 clamp(30px,4vw,48px)}
.cs-hero h1{font-family:var(--display);font-weight:600;letter-spacing:-.05em;line-height:.98;font-size:clamp(40px,6.4vw,84px);margin:14px 0 0;max-width:18ch}
.cs-hero .dek{color:var(--ink-2);margin:26px 0 0;max-width:58ch;font-size:19px}
.cs-meta{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:clamp(40px,5vw,60px);padding-top:28px;border-top:1px solid var(--line)}
.cs-meta dt{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);margin:0 0 7px}
.cs-meta dd{margin:0;font-size:16px;font-weight:500}
@media (max-width:760px){.cs-meta{grid-template-columns:1fr 1fr}}

.band{background:var(--black);color:var(--cream)}
.band .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;padding-top:clamp(44px,5vw,64px);padding-bottom:clamp(44px,5vw,64px)}
.band b{display:block;font-family:var(--display);font-weight:600;letter-spacing:-.05em;font-size:clamp(34px,4.4vw,58px);line-height:1;color:var(--acid)}
.band span{display:block;margin-top:10px;font-size:14px;color:#c9c7bd;max-width:22ch}
@media (max-width:760px){.band .wrap{grid-template-columns:1fr 1fr;gap:22px}}

.prose{max-width:66ch}
.prose h3{font-family:var(--display);font-weight:600;letter-spacing:-.035em;font-size:clamp(24px,2.8vw,34px);line-height:1.1;margin:clamp(40px,4vw,56px) 0 16px}
.prose h3:first-child{margin-top:0}
.prose p{color:var(--ink-2);margin:0 0 18px}
.prose strong{color:var(--black);font-weight:600}
.prose ul{color:var(--ink-2);margin:0 0 18px;padding-left:20px}
.prose li{margin:0 0 9px}
.prose li::marker{color:var(--ink-3)}

.pull{margin:clamp(36px,4vw,52px) 0;padding:clamp(24px,3vw,34px) clamp(26px,3vw,38px);background:var(--paper);border:1px solid var(--line);border-left:3px solid var(--acid);border-radius:var(--r)}
.pull p{font-family:var(--display);font-weight:500;letter-spacing:-.025em;font-size:clamp(20px,2.2vw,27px);line-height:1.3;color:var(--black);margin:0}
.pull cite{display:block;margin-top:16px;font-style:normal;font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:var(--ink-3)}

.split{display:grid;grid-template-columns:1fr 1.35fr;gap:clamp(28px,5vw,70px);align-items:start}
.split__aside{position:sticky;top:110px}
.split__aside .kicker{margin-bottom:12px}
.split__aside h2{font-family:var(--display);font-weight:600;letter-spacing:-.045em;line-height:1;font-size:clamp(30px,3.6vw,46px);margin:0}
@media (max-width:900px){.split{grid-template-columns:1fr}.split__aside{position:static}}

.ticks{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.ticks li{position:relative;padding-left:30px;color:var(--ink-2);font-size:16px}
.ticks li::before{content:"";position:absolute;left:0;top:9px;width:12px;height:12px;border-radius:3px;background:var(--acid);border:1px solid var(--black)}
.ticks b{color:var(--black)}

.wall{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;align-items:start;margin:0}
.wall img{display:block;width:100%;height:auto;aspect-ratio:3/4;transition:transform .3s cubic-bezier(.2,.7,.3,1),opacity .3s ease,filter .3s ease}
.wall img:nth-child(1){transform:rotate(-2.4deg)}
.wall img:nth-child(2){transform:rotate(1.6deg)}
.wall img:nth-child(3){transform:rotate(-1.1deg)}
.wall img:nth-child(4){transform:rotate(2.2deg)}
.wall img:nth-child(5){transform:rotate(-1.8deg)}
.wall img:nth-child(6){transform:rotate(1.2deg)}
.wall img:nth-child(7){transform:rotate(-2.6deg)}
.wall__total{align-self:center;margin:0;padding:4px 6px}
.wall__total b{display:block;font-family:var(--display);font-weight:600;letter-spacing:-.05em;font-size:clamp(40px,4.6vw,62px);line-height:1}
.wall__total span{display:block;margin-top:10px;color:var(--ink-2);font-size:15px}
@media (hover:hover){
  .wall.is-live img{opacity:.45;filter:saturate(.4)}
  .wall img.is-on{opacity:1;filter:none;transform:rotate(0deg) translateY(-8px) scale(1.04);position:relative;z-index:2}
}
@media (max-width:640px){.wall{grid-template-columns:repeat(2,1fr);gap:14px}}

/* ===== Case-study masthead =====
   The one variable a case study may change. Structure, type, grid and nav stay
   identical across every page; only --masthead takes the client's mood.
   Set it in the page's own <style>; everything below adapts. */
:root{ --masthead:#121212; --on-masthead:#f3f1e8; }
.masthead{background:var(--masthead);color:var(--on-masthead)}
.masthead .cs-hero{padding-top:clamp(96px,11vw,150px);padding-bottom:clamp(30px,4vw,44px)}
.masthead h1,.masthead .cs-meta dd{color:var(--on-masthead)}
.masthead .dek{color:rgba(243,241,232,.80)}
.masthead .crumb,.masthead .crumb a,.masthead .cs-meta dt,.masthead .contour-note,.masthead .band span{color:rgba(243,241,232,.62)}
.masthead .crumb a:hover{color:var(--on-masthead)}
.masthead .cs-meta{border-top-color:rgba(243,241,232,.2)}
/* the stat strip lives inside the masthead, so it drops its own background */
.masthead .band{background:transparent}
.masthead .band .wrap{padding-top:clamp(30px,3.5vw,44px);padding-bottom:clamp(48px,6vw,74px)}
/* nav merges with the masthead until you scroll, then returns to the cream bar */
.bar--over:not(.scrolled){background:var(--masthead);backdrop-filter:none;-webkit-backdrop-filter:none}
.bar--over:not(.scrolled) .logo,.bar--over:not(.scrolled) .nav a:not(.btn){color:var(--on-masthead)}