Rally & Range opened in North Albury in November 2025. Before the doors opened, we and Studio Fullstack set up the whole digital presence together, and since January 2026 we've been cutting a weekly coaching series, filmed by the owner on her own phone, then directed and finished from Bengaluru. It's been a team project from the start: Andi on court, Studio Fullstack running the branding and brand communications, and us on media, content and strategy.
Andi K is a drafted pickleball player and a personal trainer of fifteen years. In late 2025 she was finishing the build on an indoor pickleball and gym facility in North Albury, a regional city on the NSW–Victoria border, with an established competitor already in town.
She came to us through Luke at Forest to Fork, who we'd been working with for a while. She had footage. She had a brand book from Studio Fullstack, the Sydney studio that runs her branding and brand communications. What she didn't have was a handle, a page anyone could find, or a way of turning a phone full of clips into something that ran every week without her.
We started eight days before the grand opening.
The first job wasn't a film. It was making sure the business existed online in a form a local could search, find and book.
@rallyandrange immediately. Short, spellable, sayable over a counter. Once it's gone, it's gone.Nearly a year on, the account name, the bio and the Facebook page title are still running exactly as written.
Then the launch film: footage from the grand opening, cut to a track we picked to match the energy of the film and how we wanted it to land with viewers, edited so her speech could sit inside it, with a custom end card. It went up while the opening-night hype was still warm.
There is no crew. Andi films herself on court, usually between clients, often alone with a tripod or a gimbal. That constraint shapes everything, so the direction had to move upstream, into what gets shot and how.
Over the first months, Andi and our team worked out a set of shooting rules that stuck:
The thing that actually compounded was a fixed weekly slot. Every Tuesday, one coaching tip. Nothing clever about the idea. The hard part is never missing a week.
Each video answers one question a club player has actually asked on court: where to aim a third shot drop, how to reset under pressure, what stacking is and when to use it, why your serve keeps going long. Andi teaches it, we cut it tight, and anything that needs explaining gets an overlay: trajectory lines, court diagrams, grip markers drawn over the frame.
The system runs as a team with Sabrene and Jo, the co-founders of Studio Fullstack, who run the branding and brand communications and build the covers. Drafts go into a shared group, everyone marks them up, and the approved file lands in a numbered upload queue. By October 2026 that queue was past its fortieth video.
We also built a single colour treatment for her camera, so every clip in the library now grades the same way instead of drifting shoot to shoot.
A regional facility teaching well enough that the rest of the world stopped to watch.
1.95Morganic views from seven coaching clips across Instagram and Facebook, out of 2.3M+ across the whole series. Point at one to see which.
We're straight about the limit of this. Reach isn't revenue. What a weekly series does is make Andi the obvious choice for the people who are already looking, and give her something worth putting in front of them.
Recorded on her own phone, on her own court, the same way everything else here gets made.
“He listens to every detail but also has great ideas to help with executing the desired result.”
Andi K · Founder & Coach, Rally & RangeOur first promo put the offer early. The data showed non-followers dropping the moment it became a pitch. Everything since leads with the tip and leaves the ask to the last few seconds, and those are the clips that travelled.
Nearly every problem we hit in post traced back to something fixable on court: a shaky tripod, a window blowing out the exposure, no pause at the end of a line. Fifteen minutes spent on shooting rules saved hours of rescue work.
Some weeks land 500 views, some land 697,000. Neither is predictable. What is predictable is that the people who already train there now expect a tip every Tuesday, and that expectation is the asset.
Your team or a local crew shoots it from a shot list we write. We direct it and finish it.
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